The scarcity mindset has plagued the African community to the point where young Africans have simply lost hope for the future.
However, overcoming the scarcity mentality can be done through optimism, self confidence, entrepreneurship, mentorship, self discipline and endurance.
This article covers how Rihanna overcame the scarcity mentality and became the richest female musician, through entrepreneurship.
It is no longer news that Africa currently has the first mover advantage amongst other continents. More so, Africa is said to be the emerging continent. However, the same optimism and excitement shown by the west, isn’t noticeable amongst Africans.
Unfortunately this hype is yet to be felt on the continent. Most people are suffering from the mindset of scarcity.
There is a general feeling that there’s just one piece of the pie and more for some means less or nothing for others.
Anyone who seeks financial independence must ensure that they’re not a victim of the scarcity mentality. It’s not just about saying you don’t have that mentality, but to realise that facts and statistics in the music industry, apparel industry, beauty industry and other industries, have proven that there’s more than enough for everyone.
This is How Rihanna beat the scarcity mentality.
Rihanna should be celebrated for being super ambitious and for daring to venture into the highly competitive beauty industry.
You can read more about Rihanna’s Childhood Story Plus Untold Biography Facts (childhoodbiography.com).
She simply did not buy into the scarcity mentality. At a very young age, she was showcasing her desire to succeed and to be more than just an ordinary girl. She even helped her dad to sell clothes on the streets or Barbados.
Many years later, despite thousands of beauty and lingerie brands on the market, Rihanna ignited the entrepreneurial skills she had from childhood.
She simply identified her niche and decided to go all in! She clearly didn’t go into that industry with a dearth mind or to play the fainthearted.
The pop star, whose real name is Robyn Fenty, launched her line of 40 different foundation shades in 2017. At the time of the launch, this was largely unprecedented. It led to the so-called “Fenty Effect” where rival brands broadened their shade ranges for make-up products. Rihanna during an interview said the aim of the line was to appeal to “every type of woman”.
The line brought in more than $550 million in annual revenue in its first year, LVMH said. On August 4, the BBC published an article announcing that Rihanna was now officially a billionaire and the wealthiest female musician in the world, with a Net worth of $1.7billion.
Despite the Africa being a developing continent, Africans must learn to see life from a lens of abundance and not lack. This is because your mind & imagination = Abundance Or Lack!
There is plenty to go round, and Rihanna’s story from grass to grace demonstrates that beautifully.
Moreover, the first thing one has to do is give thanks for everything one has. There’s a super power behind gratitude.
Secondly, one must work on acquiring entrepreneurial skills, which will come in handy as one journeys to financial independence.
Thirdly, one must be hardworking, disciplined, consistent, and continuously pushing oneself to one’s full potential.
Lastly, one must trust in God’s promise to provide exceedingly and abundantly more than one could ever imagine or ask for (Ephesians 3:20).